[Arm-netbook] microdesktop and eoma68-a20 upcoming crowd-funding campaign starts 5th nov 2014

[Luke Kenneth Casson Leighton]

i've reworded the main web site after (thank you phil!) seeing simon
sinek's ted talk, to answer the question "why" as the top priority.
it's the same "why" that captivated everyone's attention (900,000
supporters and a reach of 380 *million* people) on phonebloks.com.

q: why does this project exist at all?
a: to reduce the e-waste and environmental impact of mass-volume
consumer electronics.

[in fact the clue is in the word "consumer" that there is something
desperately wrong with the current approach].

your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it
would appear, from simon sinek's talk, that you have to get the word
across about WHY you are doing something as the first absolute top
priority, then HOW and only then finally WHAT.

any company or campaign that starts purely with WHAT, is extremely
unlikely to succeed. the motivation is unknown, so how can any
salesman sell something if they don't know *why* they're selling it?

so please, help get the word out when the campaign starts: the project
exists to reduce the environmental impact of computers. it's as
simple as that.

l.

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[Simon Kenyon]

Post by Luke Kenneth Casson Leighton
i've reworded the main web site after (thank you phil!) seeing simon
sinek's ted talk, to answer the question "why" as the top priority.
it's the same "why" that captivated everyone's attention (900,000
supporters and a reach of 380 *million* people) on phonebloks.com.
q: why does this project exist at all?
a: to reduce the e-waste and environmental impact of mass-volume
consumer electronics.
[in fact the clue is in the word "consumer" that there is something
desperately wrong with the current approach].
your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it
would appear, from simon sinek's talk, that you have to get the word
across about WHY you are doing something as the first absolute top
priority, then HOW and only then finally WHAT.
any company or campaign that starts purely with WHAT, is extremely
unlikely to succeed. the motivation is unknown, so how can any
salesman sell something if they don't know *why* they're selling it?
so please, help get the word out when the campaign starts: the project
exists to reduce the environmental impact of computers. it's as
simple as that.
l.
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so maybe you should put a link to the website somewhere in your email
--
simon

Simon Kenyon
Managing Director. The Koala Computer Company Limited
e: ***@koala.ie
m: [phone]
l: http://ie.linkedin.com/pub/simon-kenyon/0/6b2/744/
s: simonckenyon
t: @simonckenyon
g: google.com/+SimonKenyon


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[Luke Kenneth Casson Leighton]

Post by Simon Kenyon

Post by Luke Kenneth Casson Leighton
your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it

so maybe you should put a link to the website somewhere in your email

normally in a conversation which is non-confrontational one would
word this as a question, "i don't see a link to the web site, is that
an oversight or is there a reason why?"

so let's assume that that's what you've asked, if that's ok, and the
answer would then be as follows:

apologies but this is quite a tight deadline for organising
everything: i only got the units last week, had to prepare them and
have shipped one of the prototypes to them only a few days ago, so
that they can take photographs and get the web site ready (even if it
just a sign-up landing page).

so, to answer your kind question simon it's not ready yet. as people
on this list have been so supportive i did not however want to go
straight to "surpriise! campaign!", instead letting you know what's
happening and what's coming next.

now, the point of writing what i am writing right now is to ask
people who may be considering helping get the word out is to *change
the focus*. previously we (including myself) have been telling a
"what how why" story. or a "what why how" story. look at
ice-computer's crowd-funding campaign:

https://www.indiegogo.com/projects/ice-xpc-a-modular-computer-as-small-as-your-phone

fantastic idea: we know that... but you have to go 80% the way through
the text to find out that its purpose is to reduce e-waste! if you
don't hook people on *why*, then they go "yeahh it's all very good, i
get the specs and all, but it doesn't *feel* right" - just as simon
sinek says.

so please, when you talk with people about this project, tell them
"because you will help reduce e-waste" as the first priority.

any questions?

l.

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[Philip Hands]

Post by Simon Kenyon

Post by Luke Kenneth Casson Leighton
your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it

so maybe you should put a link to the website somewhere in your email

What Luke was trying to say was:

Oops: http://rhombus-tech.net/

but he tends to get cranky when he's busy, and starts writing long
rambling texts about how little time he has. ;-)

The "why how what" obsession is my fault, as I pointed him at the Simon
Sinek TED talk -- he'll probably calm down about it soon, so apologies
to anyone that gets tired of hearing about it before then -- the video
is worth a look (albeit a bit Fanboi-ish), as I think he has a point
about one of the reasons that great products fail to find a market.

Cheers, Phil.

[Luke Kenneth Casson Leighton]

Post by Philip Hands

Post by Simon Kenyon

Post by Luke Kenneth Casson Leighton
your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it

so maybe you should put a link to the website somewhere in your email

Oops: http://rhombus-tech.net/

ah right yes that one as well. that needs review, but there is also
the crowdfunding one which is still being written. only 2 days to
official launch so it might end up being a "please subscribe email
address" page for a while on their site.

Post by Philip Hands
but he tends to get cranky when he's busy, and starts writing long
rambling texts about how little time he has. ;-)

*sigh* yeahhhh... been there, done that...

Post by Philip Hands
The "why how what" obsession is my fault,

*grin*. a yoda-esque muppets-style "inspired about inspiration, i
am" springs to mind... why does yoda sound sometimes like fozzy bear,
anyway??

no honestly it was very much an "argh, been going about this
arse-about-face" moment, where it dawned on me the significance of
what that guy was saying, and how, for the past *four years* i haven't
been answering "why" when people ask me what i'm doing.

now that i think about it, in the (often 10-minute-long)
conversations that i have with non-techie people about the project,
it's only when i get to the re-use and e-waste savings bits that they
go "huh, that's cool - let me know how it goes because i would really
like to buy something like that".

fouuur yeeeeears...... well, better late than never...

l.

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[Simon Kenyon]

Post by Luke Kenneth Casson Leighton

Post by Simon Kenyon

Post by Luke Kenneth Casson Leighton
your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it

so maybe you should put a link to the website somewhere in your email

normally in a conversation which is non-confrontational one would
word this as a question, "i don't see a link to the web site, is that
an oversight or is there a reason why?"

i've been on this mailing list for a long time now. i suppose i should
have expected a response like that.
all i was doing was pointing out that you were asking people to "get the
message across" and then neglected to include a link to the website.
--
simon

Simon Kenyon
Managing Director. The Koala Computer Company Limited
e: ***@koala.ie
m: [phone]
l: http://ie.linkedin.com/pub/simon-kenyon/0/6b2/744/
s: simonckenyon
t: @simonckenyon
g: google.com/+SimonKenyon


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[Luke Kenneth Casson Leighton]

Post by Luke Kenneth Casson Leighton

Post by Simon Kenyon

Post by Luke Kenneth Casson Leighton
your help in getting the message across much appreciated.
crowd-funding campaigns work by having people put out the word, but it

so maybe you should put a link to the website somewhere in your email

normally in a conversation which is non-confrontational one would
word this as a question, "i don't see a link to the web site, is that
an oversight or is there a reason why?"

i've been on this mailing list for a long time now. i suppose i should have
expected a response like that.

soorryy simon :) i feel it necessary to be overcautious. i'm still
working that out.

all i was doing was pointing out that you were asking people to "get the
message across" and then neglected to include a link to the website.

i know - it's that *i* know the reason why that was the case, but
like when you can't see the wood for the trees (or when debugging a
program you've been working on for a long time) i forgot what i had
and hadn't told everyone.. or why.

anyway, it'll be a couple of days yet, the point was to invite people
who may be talking to others about this project to use a different
message when the announcement is actually made.

l.

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