Discussion:
[Arm-netbook] Campaign Schedule and Future Sales/Products
Paul Boddie
2018-06-24 21:01:10 UTC
Permalink
I saw the recent response to my enquiry ("EOMA68-A20 Prototype Status") which
was augmented by a campaign update:

"It’s going to take about a month to have the 8 Gbit 1600 MHz DDR3 x8 RAM ICs
manufactured: we’re on the way. [...] All in all, it will likely take three
months after getting the cards back from assembly before shipping begins. That
puts actual delivery of the first units in late October."

https://www.crowdsupply.com/eoma68/micro-desktop/updates/2-7-5-samples-
received-dram-is-ok-micro-hdmi-to-confirm

This new information is much appreciated, and I hope that everything continues
going to plan. Meanwhile, I noticed that the matter of future sales and
products arose in another thread, with the intention being expressed that
others will be producing and selling boards in future.

Now, there may have been some confusion in that other thread because I seem to
recall talk of follow-up campaigns (although these may have been related to
other hardware projects, not computer cards). Indeed, the August 2016 campaign
update about the product roadmap had the following to say:

"We need your backing for this project and the current Computer Card before we
can be in an established financial position to properly evaluate and bring you
these faster Computer Cards."

https://www.crowdsupply.com/eoma68/micro-desktop/updates/product-roadmap

The crucial question in the context of the above is therefore the following:
who exactly is "we"? If not any of the parties behind the current campaign,
who might it be? Here, I can understand some confusion or a mismatch in
expectations.

But in any case, this discussion of future sales and products reminded me of a
number of things, the first of which being the board designs:

"The only exception to this rule to release everything in advance is the PCB
CAD files for the Computer Card. We’re planning to release the PCB CAD files
for the Computer card once sufficient units are hit that ensures any third
party manufacturing runs will not undermine the project’s development or
stability."

https://www.crowdsupply.com/eoma68/micro-desktop/crowdfunding

Although "the point about the A20 running out of time" [1] has been made
repeatedly since the start of the campaign (this quote being from March 2017
in the context of suitable NAND ICs), might it be envisaged that the design
files be released for the A20 card to perhaps *stimulate* the project's
development and stability after this campaign concludes?

Has there been any constructive interest from anyone to produce more boards
using this design? I see that Olimex have recently introduced a variant of one
of their A20-based products using the compatible T2 SoC [2]. So, the A20 still
has an audience and a commercial life, apparently.

Another thing I found myself considering is the matter of the other cards
mentioned during the course of the campaign. If they are not going to be
offered via future campaigns, will they be offered by existing partners or
collaborators? For instance:

http://rhombus-tech.net/ingenic/jz4775/
http://rhombus-tech.net/rock_chips/rk3288/
http://rhombus-tech.net/nexell/s5p6818/

The first two of these had been prototyped, as I recall (and has been
documented), and so I imagine that there is some value in seeing them become
products, subject to economic and technical viability, the latter of which
reminding me of the following remarks:

"The rk3288 is not a low-power chip, and the heat sink supplied (pictured
above), is not adequate for any CPU-intensive activity, quickly throttling
performance when it gets too hot."

https://forum.armbian.com/topic/4614-asus-tinker-board/

(The above is just an acknowledgement of the difficulties of selecting
products, not an invitation to discuss the details.)

Finally, I realised that the current campaign began almost two years ago. I
think the second anniversary of its launch will be on Friday this coming week.
It would be interesting to hear any reflections on the position of this
initiative two years on, whether (and how) the roadmap might change, and what
still needs to be done to bring this modular computing vision to fruition.

Apologies if I missed various updates or announcements that happen to answer
some of my questions!

Paul

[1] https://www.crowdsupply.com/eoma68/micro-desktop/updates/complexities-of-
hardware-progress-and-travel

[2] https://olimex.wordpress.com/2018/06/20/a20-olinuxino-lime-revision-h-is-
now-in-stock-the-oshw-linux-computer-now-support-emmc-and-can-be-produced-
with-industrial-grade-temperature-4085c/

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Luke Kenneth Casson Leighton
2018-07-16 02:38:34 UTC
Permalink
---
crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
Post by Paul Boddie
I saw the recent response to my enquiry ("EOMA68-A20 Prototype Status") which
"It’s going to take about a month to have the 8 Gbit 1600 MHz DDR3 x8 RAM ICs
manufactured: we’re on the way. [...] All in all, it will likely take three
months after getting the cards back from assembly before shipping begins. That
puts actual delivery of the first units in late October."
Yes. Mike is being extra cautious, hes ordered the full set of components
now for 1000 cards and 500 mds.
Post by Paul Boddie
https://www.crowdsupply.com/eoma68/micro-desktop/updates/2-7-5-samples-
received-dram-is-ok-micro-hdmi-to-confirm
This new information is much appreciated, and I hope that everything continues
going to plan. Meanwhile, I noticed that the matter of future sales and
products arose in another thread, with the intention being expressed that
others will be producing and selling boards in future.
More that as the certification mark holder i cannot sell at all to anyone
period and so that automatucally means someone else has to.

I can barely get away with treating people here as engineering assistants
or something like that.
Post by Paul Boddie
Now, there may have been some confusion in that other thread because I seem to
recall talk of follow-up campaigns (although these may have been related to
other hardware projects, not computer cards). Indeed, the August 2016 campaign
"We need your backing for this project and the current Computer Card before we
can be in an established financial position to properly evaluate and bring you
these faster Computer Cards."
https://www.crowdsupply.com/eoma68/micro-desktop/updates/product-roadmap
who exactly is "we"? If not any of the parties behind the current campaign,
who might it be? Here, I can understand some confusion or a mismatch in
expectations.
We as in all of us who want this project to succeed. However also i am
taking a liberty and indirectly speaking on behalf of thinkpenguin.
Post by Paul Boddie
But in any case, this discussion of future sales and products reminded me of a
"The only exception to this rule to release everything in advance is the PCB
CAD files for the Computer Card. We’re planning to release the PCB CAD files
for the Computer card once sufficient units are hit that ensures any third
party manufacturing runs will not undermine the project’s development or
stability."
https://www.crowdsupply.com/eoma68/micro-desktop/crowdfunding
Although "the point about the A20 running out of time" [1] has been made
repeatedly since the start of the campaign (this quote being from March 2017
in the context of suitable NAND ICs), might it be envisaged that the design
files be released for the A20 card to perhaps *stimulate* the project's
development and stability after this campaign concludes?
Basically yes however the files will need to come with an agreement that
recipients shall respect the Certification Mark which takes absolute
precedence over and above the GPL.

Complicated.
Post by Paul Boddie
Has there been any constructive interest from anyone to produce more boards
using this design?
A couple of companies approached me, also thinkpenguin have always wanted
to stock them.
Post by Paul Boddie
I see that Olimex have recently introduced a variant of one
of their A20-based products using the compatible T2 SoC [2]. So, the A20 still
has an audience and a commercial life, apparently.
25 second to GUI desktop aint bad.
Post by Paul Boddie
Another thing I found myself considering is the matter of the other cards
mentioned during the course of the campaign. If they are not going to be
offered via future campaigns, will they be offered by existing partners or
http://rhombus-tech.net/ingenic/jz4775/
http://rhombus-tech.net/rock_chips/rk3288/
http://rhombus-tech.net/nexell/s5p6818/
The 6818 is a tough one. The 3288 i still have to get 2 of the 4 drams
recognised. Rockchip are under NDA with the DDR initialisation so cannot
help. The 4775 i need to replace the 24mhz xtal.
Post by Paul Boddie
The first two of these had been prototyped, as I recall (and has been
documented), and so I imagine that there is some value in seeing them become
products, subject to economic and technical viability, the latter of which
"The rk3288 is not a low-power chip, and the heat sink supplied (pictured
above), is not adequate for any CPU-intensive activity, quickly throttling
performance when it gets too hot."
Thats why you only run it at a lower clock rate.
Duh. :)

Also has contact with metal case.

Will have to see how it goes once up and running.
Post by Paul Boddie
https://forum.armbian.com/topic/4614-asus-tinker-board/
(The above is just an acknowledgement of the difficulties of selecting
products, not an invitation to discuss the details.)
Ok
Post by Paul Boddie
Finally, I realised that the current campaign began almost two years ago. I
think the second anniversary of its launch will be on Friday this coming week.
It would be interesting to hear any reflections on the position of this
initiative two years on, whether (and how) the roadmap might change, and what
still needs to be done to bring this modular computing vision to fruition.
Good idea
Post by Paul Boddie
Apologies if I missed various updates or announcements that happen to answer
some of my questions!
No pretty insightful and very helpful as always.
Post by Paul Boddie
Paul
[1] https://www.crowdsupply.com/eoma68/micro-desktop/updates/
complexities-of-
Post by Paul Boddie
hardware-progress-and-travel
[2] https://olimex.wordpress.com/2018/06/20/a20-olinuxino-lime-
revision-h-is-
Post by Paul Boddie
now-in-stock-the-oshw-linux-computer-now-support-emmc-and-can-be-produced-
with-industrial-grade-temperature-4085c/
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Paul Boddie
2018-07-16 12:00:00 UTC
Permalink
First of all, thanks for taking the time to reply to my questions!

On Monday 16. July 2018 04.38.34 Luke Kenneth Casson Leighton wrote:
[Campaign schedule]
Post by Luke Kenneth Casson Leighton
Yes. Mike is being extra cautious, hes ordered the full set of components
now for 1000 cards and 500 mds.
This is good to know! I imagine that the other offerings, principally the
laptop, are on hold pending further development, however.

[...]
Post by Luke Kenneth Casson Leighton
Meanwhile, I noticed that the matter of future sales and products arose in
another thread, with the intention being expressed that others will be
producing and selling boards in future.
More that as the certification mark holder i cannot sell at all to anyone
period and so that automatucally means someone else has to.
I can barely get away with treating people here as engineering assistants
or something like that.
[...]
Post by Luke Kenneth Casson Leighton
"We need your backing for this project and the current Computer Card
before we can be in an established financial position to properly evaluate
and bring you these faster Computer Cards."
https://www.crowdsupply.com/eoma68/micro-desktop/updates/product-roadmap
[...]
Post by Luke Kenneth Casson Leighton
We as in all of us who want this project to succeed. However also i am
taking a liberty and indirectly speaking on behalf of thinkpenguin.
I suppose this makes sense. My impression is that since ThinkPenguin is
involved, it was a vehicle for them to assess the viability of the exercise
for things that they might sell in the future.

So, "we" in the specific context of the campaign seems to mean "you and
ThinkPenguin" (as one would expect), even if in the wider context it means a
group of other people, too. I only note this because the outcome of the
campaign only immediately changes the "financial position" of the broader
group in saving them the costs of having to prove the concept themselves.

[...]
Post by Luke Kenneth Casson Leighton
Although "the point about the A20 running out of time" [1] has been made
repeatedly since the start of the campaign (this quote being from March
2017 in the context of suitable NAND ICs), might it be envisaged that the
design files be released for the A20 card to perhaps *stimulate* the
project's development and stability after this campaign concludes?
Basically yes however the files will need to come with an agreement that
recipients shall respect the Certification Mark which takes absolute
precedence over and above the GPL.
Complicated.
I think that any approach that keeps the design licensing "clean", whilst
upholding the liability protection you need with regard to the "brand", would
be acceptable. But I don't profess to be able to tell you what you need to do.
Post by Luke Kenneth Casson Leighton
Has there been any constructive interest from anyone to produce more
boards using this design?
A couple of companies approached me, also thinkpenguin have always wanted
to stock them.
OK. This is very reassuring. From what you have said above and earlier, these
companies will have to take control of the production and retailing. I guess
that ThinkPenguin, as being part of this campaign, are in a position to do
just that without any awkward contractual complications.

[...]
Post by Luke Kenneth Casson Leighton
Another thing I found myself considering is the matter of the other cards
mentioned during the course of the campaign. If they are not going to be
offered via future campaigns, will they be offered by existing partners
http://rhombus-tech.net/ingenic/jz4775/
http://rhombus-tech.net/rock_chips/rk3288/
http://rhombus-tech.net/nexell/s5p6818/
The 6818 is a tough one. The 3288 i still have to get 2 of the 4 drams
recognised. Rockchip are under NDA with the DDR initialisation so cannot
help. The 4775 i need to replace the 24mhz xtal.
I don't want to speculate unnecessarily here, but I suppose that those
interested parties mentioned above must have a route to acquiring the rights
to produce boards based on these other designs.

Indeed, I think this is the core of the confusion: you apparently cannot
routinely make and sell the cards while at the same time being the custodian
of the certification mark. So, people like me might wonder what all these
boards are good for.

But it seems that you might be in a position to produce designs that others
can make and sell, albeit doing so in a distinct role from that of custodian.
Obviously, others might make their own designs eventually, but a selection of
initial designs that others might be able to acquire helps to prove the
concept.

I hope that this is a reasonable interpretation of the situation. Apologies if
this has just restated something that was already obvious to most people.

Paul

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Richard Wilbur
2018-07-16 16:46:35 UTC
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Post by Luke Kenneth Casson Leighton
[…]
Yes. Mike is being extra cautious, hes ordered the full set of components
now for 1000 cards and 500 mds.
By "mds" I guess you mean "microdesktops"? This was the gist of my earlier question regarding the status of microdesktops. I was wondering where we were in regard to ordering parts, fabricating circuit boards, etc. for the microdesktop as I saw issues which could be addressed by creating a v1.8 schematic, BOM, and layout.


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Luke Kenneth Casson Leighton
2018-07-18 13:15:34 UTC
Permalink
Post by Richard Wilbur
Post by Luke Kenneth Casson Leighton
[…]
Yes. Mike is being extra cautious, hes ordered the full set of components
now for 1000 cards and 500 mds.
By "mds" I guess you mean "microdesktops"? This was the gist of my
earlier question regarding the status of microdesktops. I was wondering
where we were in regard to ordering parts, fabricating circuit boards, etc.
for the microdesktop as I saw issues which could be addressed by creating a
v1.8 schematic, BOM, and layout.
I know. It should have been 8 to 10 months ago. Cant delay now. Do after.
Just how it is. Document, plan carefully. Nextv batch 1.8
Post by Richard Wilbur
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Richard Wilbur
2018-07-18 14:19:51 UTC
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[…]
Post by Luke Kenneth Casson Leighton
Post by Richard Wilbur
I was wondering
where we were in regard to ordering parts, fabricating circuit boards, etc.
for the microdesktop as I saw issues which could be addressed by creating a
v1.8 schematic, BOM, and layout.
I know. It should have been 8 to 10 months ago. Cant delay now. Do after.
Just how it is. Document, plan carefully. Nextv batch 1.8
Sounds great! I'll document things on the wiki and look forward to the shipping date for v1.7!
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